Launched by the award-winning team at MOJO Marketing + PR, Destination Culture is a new kind of tourism marketing agency: one rooted in authentic storytelling, cultural preservation, and community impact.
We specialize in helping historic towns, cultural destinations, and heritage rich communities share their true spirit with the world. Our campaigns don’t just market places — they honor the people, pride and traditions that make destination unique.
Through strategic branding, experimental marketing, and curated travel experiences, we help our partners drive sustainable tourism, spark local economies, and foster deeper human connections between travelers and the communities they explore.
At Destination culture we believe that travel should do more than entertain—
it should empower.
At Destination Culture, we don’t just create Travel campaigns.
We create movements that celebrate culture, amplify heritage, and inspire journeys that change lives— for both visitors and locals alike.
Letter from our Ceo
Dear Friends, Partners, and Culture Keepers,
WELCOME!
From the beginning, MOJO Marketing + PR has been about more than just messages and media. We've always been driven by the power of storytelling and the belief that the true heartbeat of a brand is its culture. Today, I am thrilled to announce the next chapter in that journey: the launch of Destination Culture.
Why Destination Culture?
For years, we’ve helped brands, cities, and communities tell their stories, but something was missing—a dedicated space to honor the places, people, and legacies that too often go overlooked in the travel industry. We realized that cities have soul, streets have stories, and communities have cultures that deserve to be celebrated. We saw a gap, and we’re filling it.
Current & Previous Clients
Ellen, Frist Art Museum
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Bill, National Museum of African American Music
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Terri Skipper, Barnes Ridge Development
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Meet the Team
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Monchiere Holmes-Jones
FOUNDER & CEO